An awareness project
Makes the silent impact of plastic visible and turns information into a memorable experience.
The sea connects us. So does the solution.
LET'S TALK ABOUT THE SEA
The sea has no borders. Neither does our responsibility.
THE SEA IS NOT INFINITE.
For years we treated the ocean as if it could absorb everything. Today we know it cannot. Every piece of waste that reaches the water alters ecosystems, threatens biodiversity and compromises an essential source of life, balance and prosperity. Caring for the sea is a shared responsibility and a decision about our future.
IF WE DO NOT ACT NOW
BY 2050, THERE COULD BE MORE PLASTIC THAN FISH IN THE OCEANS.
Plastic is no longer a distant issue. Millions of pieces of waste reach the sea, break down into microplastics and alter essential ecosystems. It is one of the challenges on which brands can act directly, visibly and measurably.
This is not only about pollution. It is about responsibility, impact and the opportunity to transform.
HABLEMOS DEL MAR · RSC
A PROJECT THAT TURNS RESPONSIBILITY INTO ACTION
Sails with a second life
Recovers plastic waste and explores its transformation into technical material for an experimental sail.
Communication with impact
Makes commitment visible through a regatta, educational content and public-facing actions.
A collective alliance
Connects business, citizens, sport, innovation and accessibility around shared responsibility.
+500KG of plastic recovered annually
10participating companies
+1 millionpeople reached
12 · 13 · 14SDGs activated
“Responsibility is not told. It is demonstrated.”